How to Find more Time

Tips & Strategies

With the rapid increase in the amount of information we are expected to process on a daily basis, how are we expected to find time for everything we need or want to do? 

This quote from a TV character emphasizes the purpose of this post…with strategic planning you can find time for what you want to do.
“Sorry I’m late.  I got here as soon as I wanted to.” -Karen Walker of Will & Grace  

List of top tips & strategies for improving time management. 

TIP 1:  Just say NO!
Don’t add on more responsibilities that you don’t want to do. 
“Time is a created thing. To say ‘I don’t have time,’ is like saying, ‘I don’t want to.” 
― Lao Tzu
Greg McKeown from his book, Essentialism: The Disciplined Pursuit of Less explains how to focus on what is important… not just today, but with long-term goals in mind.  We all have tasks we have to complete…pay bills or taxes.  These are actions that will happen no matter and can be outsourced via autopay.  Get creative on how to make your “must do” list as easy as possible. .Tip 1 Strategy:  How to say No!List every major task you can think of that you are responsible for or required to do this week/month/year.  Circle the ones only you can do, delegate the ones someone else can do.  For anything that falls in between ask yourself the following questions. 

Only keep the tasks that you can definitively answer YES to these questions.

Do I love and enjoy doing this?

Does this task or activity directly help me towards one of my top three life goals?

Does this authentically represent my personal brand?

See my post on branding for a quick exercise to learn how to discover your authentic personal brand.Is this a commitment I need to do now, but can work towards removing from my TO DO list in the next 3 months? 

Set a date on your calendar for 3 months from now and actively work to offload anything you do not want to do anymore.

“You can have it all. Just not all at once.” -Oprah Winfrey

Strategies for saying “NO” include:being honest,being direct,not hesitating,practicing saying no, andnot making unnecessary excuses. It is YOUR time.   Be prepared to have to repeat the “NO” over and over, especially from someone that is used to you saying yes. My recommendation is to start out extremely polite and kind.  Each time you have to repeat the no make your response shorter and more to the point, until finally they will either get the message or enough time will pass that the request is no longer relevant or important.


Tip 2:  Write it Down
“You may delay, but time will not.” – Benjamin Franklin


Planning your schedule is absolutely necessary if you have any chance of gaining time.  Using the list of task and activities from Tip 1, Fill out your schedule for the next week in a planner. 
A personal planner is only effective if it makes sense to you.  Every person is unique and so should their method of planning.  Find a notebook or planner that inspires you.  Design or find an online or app based planner that fits with your lifestyle, choice of technology or work mode.  Many options are out there.  Finding one you believe in and will stick to will help you succeed. 

Tip 2 Strategy:  How to Write it Down
Everyone has a different way of organizing their life and therefore whatever method you use to write down your schedule should be unique to your needs and goals. 

The easiest, low cost, low tech version is to buy a spiral notebook.  The spiral allows you to open it flat and fold back the cover in case you wish to use a book stand to make it easy to read. 


The night before or first thing in the morning, write the date at the top of the page and list out all you would like to accomplish that day.  Include times and locations and who you will be doing the activity with.  Put a huge star or circle the one item that if you accomplish it will let you go to sleep that night satisfied you did enough.  
As you complete each task, cross it out.  At the end of the day, go to the next page write tomorrow’s date at the top and move all incomplete items from the current day’s page over.  Add additional items that need to be completed tomorrow.  Again, star or circle the one task that will let you fall asleep content tomorrow night.

To help you find your own planning technique, I included a few links below. 

Work on always improving and revising your method to save you time and keep you organized.  
Helpful Links on Planners from organized experts:
7 Ways to Use a Day Planner to Be a Better Entrepreneur (and Better Version of You): Sometimes, you just need to write it down by Ashley Shelly Trotier
Choose the Right Planner for Your Personality by Alaia Williams
The Case for Using a Paper Planner by Kristin Wong
The 9 Best Day Planners to Buy in 2019 by Latoya Irby

Tip 3: Automate your life
“Those who make the worst use of their time are the first to complain of its brevity.” – Jean de La Bruyère


In his book, The Power of Habit, Charles Duhigg advocates for simplifying your decision making to gain more time for your brain to work on more complex problems.  By simplifying your decision making you will gain time that would otherwise have been wasted on indecision.    The most important part of automating your life is to do it one small step at a time.  If you try to change too many habits at once you will most likely get frustrated and stop. 

Tip 3 Strategy:  How to Automate your life
Examples of what habits you can simplify include:
Bills: 
Autopay is your friend, so is paperless billing.  Every time you pick up a piece of mail you need to think about shredding, recycling, responding and filing.  Why not just have that paperless and autopay bill get filed in your digital storage for you to regularly look over once a week or once a month?
Clothing:  
Do you have set uniforms for all the regular occurring activities on your calendar?  Look at your schedule for the next 2 weeks.  List what you would wear at each one.  Consider organizing your closet and drawers by activity and create your own list of categories.   
Category examples:  Presentations and Corporate Meetings, Work at the Office, Work from home, Networking events, Exercise Clothes, Weekend time with friends, Special Occasion, Attending sporting events or theater, Travel Clothes, Vacation Clothes
Consider what the uniform for each category needs to accomplish.  Do you need to look professional?  Do you need to be comfortable?  Do you need to be active?  Will you have to change quickly due to timing?  Will the outfit travel well?  What shoes and accessories will match each outfit? 
If you start each day already knowing which category you need, you won’t have to worry about what to wear as the options will be simplified.
Food:  
Consider what you fuel your body with.  Spending a few minutes each week meal planning saves money and time.  If you need inspiration, consult with a registered dietician/nutritionist or a food planning book.  My favorite to recommend is The Total Body Diet by Vicki Shanta Retelny.  The book covers a complete makeover based on science for your diet and eating habits.  Find a food plan that works for your lifestyle and health needs. 
Weekly meal planning strategy1.   Look at what you currently have in your pantry, refrigerator and freezer
2.   Look at your schedule and decide which meals you will cook and eat at home, which you will pack to eat elsewhere and which you will eat out at a restaurant or event. 
3.   For the meals you will prepare, make a shopping list of ingredients based on recipes of what you already have at home.  Use what is in your kitchen to inspire the menu.  Keep a running list of staples you always buy on your Alexa shopping list or notes section of your smartphone.  The ultimate time saver is to use a delivery service or a click and shop. 

4.   Decide what ingredients you can prepare ahead of time (chop vegetables and proteins, make bread, soak legumes or precook rice or pasta, etc.)  Try to do as much of the prep work in a single time period at the beginning of the week so you have more time during the week. 
5.   If you trying to start a business or save for a fabulous vacation, this is a budget area that is easy to cut back on, but only if you plan ahead.  Take coffee with you instead of buying it on the road. 
6.   Have the same thing for breakfast everyday… or most days.  Or limit your breakfast and lunch choices to 2-3.  Less choices means less time deciding and fewer ingredients to purchase. 
Workout:  
Plan and schedule your workouts just as you would a business meeting.  Maintaining a healthy body and brain helps you perform at your highest potential.  Google benefits of exercise and an unending list of sources pop up.  Signing up for a specific class each week or working with a personal trainer to develop a workout routine or 3 will help keep you focused. 
Keeping the exercise type listed in your planner each day helps you look forward to it, pack proper clothing/equipment and maintain an interesting mix without having to think too hard. 
Make sure to include 1 workout that is easy to do on the road or during vacation and requires little to no special equipment.
 Reduce excuses on why not to work out and always remember, even a little bit helps.  Start small.  A 10-minute walk around your office parking lot is better than nothing.
“Those who think they have not time for bodily exercise will sooner or later have to find time for illness.”
– Edward Stanley
Sleep:  
Sleep is also important.  To continuously perform at a high level at work and in life, getting enough sleep is vital.  If you schedule in a routine for bedtime, you will more likely be able to keep those precious hours of rest safe.
11 ways to improve productivity without coffee by Chris Jager 
Habit #6 in this extremely useful infographic explains the optimal amount of sleep to improve your productivity.   Automate as many areas of your regular daily life to reduce decision time and effort on everyday tasks that do not require your high level creative and problem-solving skills.  Save those skills for when you truly need them!

Tip 4: Practice Self Care
Productivity is directly related to how healthy you are physically, but also mentally and emotionally.  Take care of your body, mind and soul, so you can take care of business. What is self-care? The definition below from a psychcentral.com post explains.

“Self-care is any activity that we do deliberately in order to take care of our mental, emotional, and physical health.” – Raphailia Michael, MA


Tip 4 Strategy: How to practice Self Care
Remember that the purpose of this blog post is to help you find more time in your day.  Practicing and scheduling self care is one way to make sure when your plans are derailed and emergencies occur, you will have the fortitude to handle the unknown without wasting time. 
Self Care habits includes:Focus on your personal and business mission statement.Plan and take vacations.   Schedule medical checkups.Practice meditation, mindfulness and yoga. Stretch physically and mentally each day.Do at least one thing a day that makes you laugh and smile.Be grateful.Connect with others. 

Another post offering reasons on why self-care is so important can be found HERE.

“When you recover or discover something that nourishes your soul and brings joy, care enough about yourself to make room for it in your life.”- Jean Shinoda Bolen
If you need more concrete directions for injecting Self-Care into your schedule, see the highly shared post (over 6.6K shares) below for ideas. 

275 Self-Care Ideas (and Activities) for Coping With Life by  Steve “S.J.: Scott.  


Tip 5: Let it go! 
Change what you can.  Let go of the rest!
Psychologist Dr. Kate Roberts speaks about knowing when enough is enough.  A paraphrase of her guidance can be summarized in the statement: 
My best is good enough. 
Just think about that for a moment.  What if you lived your life trying your best and then realizing at the end of each day that you are enough, your actions are enough and what you give to others is enough?  Consider how empowering that would be towards gaining more time in your life. 
“And now that you don’t have to be perfect, you can be good.”- John Steinbeck
Stop getting in the way of your own progress.  We can get in the way of ourselves by striving for perfection without a purpose, only seeing one solution, or preventing the innovation that occurs with random trial-and-error.
Tip 5 Strategy: How to let it go! 
Keep a worry journal.  At night before falling asleep, write down all the things you are concerned about or worried about.  Be mindful of which ones are out of your control or can wait until a later day to focus on.  Let the process of writing remove the worry from your mind, so you can rest. 
Repeat: My best is good enough.  Delegate.  Look back at your list from Tip 1 and try to find tasks that do not need to be done now or ever.  Let the ones that are not essential go! 
Look for inspiration in music, movies and books for characters that exist without time constraints.  The quote below from “The Curious Case of Benjamin Button” (a movie about a man who ages backwards from old age to infancy) emphasizes how time cannot stop our choice to change ourselves and our lives. 
“For what it’s worth: it’s never too late or, in my case, too early to be whoever you want to be. There’s no time limit, stop whenever you want. You can change or stay the same, there are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it.” – Eric Roth, The Curious Case of Benjamin Button
 Use these tips and strategies help you find more time. 


Heather H. Bennett is the creative brand coach, a marketing consultant passionate about helping businesses & professionals build strong brands to connect with their target market & reach their personal & professional goals.  


Find Heather via Twitter @creativebrandch & www.creativebrandcoach.net.

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To Partner or Not to Partner?

Follow these 5 steps to make your decision easier

Business Owners:  How to prepare for a partnership

Thinking of adding a business partner to expand your small business?

What steps will you take to make this important decision? 

Strong research skills are vital to getting the results you want: 

1) a partner that helps you grow your business and

2) a partner that matches your small business’ & customers’ needs  

 5 Research Steps for a Successful Partnership:

Step 1    Do your due diligence

Investigate the potential partner thoroughly before creating a partnership agreement

  • What is their brand?  What do they stand for? See my post on Brand Strategy for easy to follow fill in the blank sections.
  • Who are their target markets? Competitors? Suppliers?  See my post on target marketing for more detail.
  • What are the parameters of their business: products, geographic, online/offline?
  • What are their financials:  check general public knowledge before you request company access?
  • Where is their marketing strategy?  Traditional, Trade, Direct Marketing, Social Media, Public Relations
  • Complete a full SWOT analysis:  Strengths, Weaknesses, Opportunities, Threats 

Bonus: Here are a few free SWOT templates from Smart Sheet,Business News Daily and Creatly (powerpoint ready).

Step 2 Your turn

Answer the above questions about your own business as if you were an outsider

Step 3 Compare Step 1 & 2

Create a side by side chart for each area.  Use a large white board or multiple poster boards or if you prefer project management software or Excel spreadsheets. 

  • Where are the inconsistencies or differences?  
  • Is the potential partner filling gaps in your portfolio or markets or adding more?
  • Are the differences deal breakers or a solution waiting to happen?

Step 4  Think beyond the initial partnership

Consider how your business will grow

  • Where will the partnership be in a year? 3 years? 5 years?
  • What terms must be included to mitigate risk for both parties?
  • How will the partnership impact the overall market for your business?
  • What changes are you willing to make to make the partnership work?
  • Financials, financials, financials….

Step 5 Gut check

How do you feel about this partnership? 

  • Is it right for your business?
  • Is the timing right for your business?  

Protect the business you created.

Take time to do thorough research before jumping into a new partnership.  

Start your research and get excited about the opportunities to grow your business.

Brand Plans for Bloggers

How to create a Brand Plan for Bloggers

Bloggers, wondering how to make your blog better?  You’re already creating & promoting great content, but still want to do more to build your blog.  

What is a Brand Plan and how do I create one? 

TIP: Go to Create a Brand Identity Statement if you are short on time.

This definition of Brand Strategy by CarlyStec sums it up nicely. 

“Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.”

In short, your Brand Plan is what you plan to do with your Brand to grow and/or strengthen your business, in this case your Blog.

In case you missed it:  Why you need a Brand Plan

Quick guide to creating a Brand Strategy for Bloggers

(I could write 100 blog posts on this process, but will break it down into a few steps, just to get you started.  Please come back to Small Business, Big Brand for a more in-depth treatment of multiple aspects of Brand Management in future posts.)

Step 1:  What is your Brand?

 Ask yourself these questions to find your Brand

  • You:  Imagine your brand’s favorite…clothes, vacations, hobbies, cars, home décor, foods, music
  • Followers:  What can your followers expect your brand to be, stand for, sound like?  
  • Talk show host: What five words describe your brand? What 5 words are the opposite?
  • Competition:  What does your Brand do well, unique & different from other blogs? 
  • Mission statement:  does it match what you have answered above?

Create a Brand Identity Statement:

My Brand _____________ will always be seen as _________, _________ and __________.  Brand X’s followers expect Brand X to do ___________, be ___________ and never _____________.  Brand X promises its loyal followers to provide _____________ in the time frame of ________________with these qualities: ______________, ________________, and ____________.

TIP: You may not be able to or need to fill out the entire Brand Identity Statement.  Take time to revisit this every few months to make sure your Brand is communicating consistently and staying true to itself. 

Step 2: Get feedback from followers and rewrite your Brand Identity

Email, tweet or message to your followers announcing your Brand Identity. 

  • What do they love about your brand? What do they expect?
  • “Customer service “, retweets and comment sections are especially helpful with this. 

Step 3:  List everywhere your Brand is present

Create A Brand Location Check List

Social Media, products, other blogs, customer forums, trade shows, books, webinars, guest blogging, Public Relations, press releases, websites, flyers, online community groups etc. etc. 

TIP: Ask friends, employees, & trusted colleagues to help you create this list. 

Step 4:  Using your Brand Location List, check how each interaction matches your Brand Identity

Are there areas that your message or image is not consistent, needs updating, or rewriting?

Tip:  This is a great opportunity to create a new logo that works everywhere, identify photography, design elements or writing style that is inconsistent and clean up any communications that stray from what you are trying to achieve as a brand. 

Step 5:  Find your Target Market

Now that you know who you are as a brand, what you stand for and where you are already located, figure out who you should be talking to…

Who is your target market? 

  • What is the perfect customer for your brand? 
  • What problem does your product, Brand solve and who needs that solution? 
  • Who is actively seeking your Brand and loves your brand? 
  • Who else could become part of your target market that isn’t already?

Rewrite your Brand Identity Statement with all you learned from determining your target market.

Step 6:  Create a list of Goals your Brand wants to achieve

Add these to the Brand Plan if it makes sense.

Step 7:  Create your Brand Strategy (Brand Plan)

→Answer the following in a few words to instantly create a Brand Plan.

  • What is your Brand?
  • Who is your Target Market?
  • What does your Target Market expect from your Brand?  What does your Brand promise?
  • Where will your Brand be found?  
  • How will you communicate with your target market? (social media, voice)
  • What will your Brand’s communications consistently say?
  • How will your Brand uphold the promises it has made to its target market?

Having a strong Brand Strategy will help you consistently surprise & delight your followers, making them not only loyal viewers, but also advocates and promoters of your Brand. 

Why Bloggers need a Brand Plan

Bloggers, wondering how to make your blog better?  You’re already creating great content, promoting via Twitter, Google+, Facebook etc., but still want to do more to build your blog. 

Why not create a Brand Plan?  What is a Brand Plan?  This definition ofBrand Strategy by CarlyStec sums it up nicely. 

“Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.”

In short, your Brand Strategy is what actions you plan to take involving your Brand to grow and/or strengthen your business – in this case – your Blog.

Part 1:  Why?

But what does a Brand Strategy do for your Blog?

  • Helps you Connect with your viewers
  • Makes your blog (& products, videos, apps, books)stand out
  • Creates confidence/trust in your words
  • Gives a clear & consistent message across all channels to create brand loyalty
  • Increases laymen’s recognition of your expertise as the one to trust 
  • Consolidates Brand image across all media to provide consistent visuals to viewers
  • Creates a brand that: loyal consumers can’t wait to share & Influencers can’t wait to quote
  • Builds a community around you as the brand
  • Allows you to surprise and delight with your brand
  • Creates a rubric (set of rules) to follow for each target market and each social media outlet to make sure you are reaching your readers clearly
  • Helps to monetize your blog
  • Increases lists of followers to get a larger audience

Look for next post from Small Business, Big Brand containing the 
Quick guide to creating a Brand Strategy for Bloggers to come in Part 2!

Having a strong Brand Strategy will help you consistently surprise & delight your customers, making them not only loyal but advocates and promoters of your Brand. 

Tips for Marketing to Millennials

As a business owner, you are always looking to grow your business with new customers.

From my experience as a small business & consumer products goods marketer, I have collected the best ways to reach customers.

These valuable tips show how to connect with your new customers & next target market, Millennials.  

4 tips to successful Millennial Marketing 

Listen

Dedicate time to get to know what Millennials have to say & what they need. 

Go Mobile 

Simplify your communications & media to easily work on mobile devices.

Recheck your Quality

Make sure your products, advertising, social media & services are of the highest quality.

Generate buzz

Give them exciting, unique & dynamic content that gets them talking about your product.  They will reward you with good reviews & new loyal customers.  

Take the time to get to know what Millennials need and you will be rewarded with new customers from this important market segment. 

See my summaries of the articles below for more expert tips on Millenial Marketing.

In 5 Tips for Marketing to MillennialsMichael Fleischner discusses how to reach Millennials as a target market.  The core message for all five tips is to communicate with Millennials directly.  First, reach them by going where they are in social media and listening to what they have to say.  Then, creatively and consistently communicate directly with Millennials and give them the opportunity to easily communicate back and forth with your brand.    

In 3Essential Tips for Marketing to MillennialsSujan Patelencourages marketers to really get to know millennials and although they are a diverse group, find common ways to reach them.  First, he recommends optimizing your marketing communication to work flawlessly on mobile devices.  Next, he suggests seeking help from their social world.  Millennials connect with and trust their social groups, which include friends and influencers they trust.  Additionally, he emphasizes how creating engaging and relevant content is essential with this target market.  This content will in turn help Millennials with one of their core goals – finding simple solutions to real life problems.     

In 5 Tips forMarketing to Millennials from a MillennialRyan Doneganreminds businesses to take Millennials seriously and give them credit for the research they do before making a purchase.  He insists businesses take quality seriously as Millennials will expect great service and great products.   Another powerful tip is to make it easy to purchase your product through one click purchasing.  And finally, he suggests giving Millennials something to talk about.  Without engaging content, your brand will never go up on their social wall or on their must buy list.

Top Email Marketing Tips for Small Businesses

Email marketing is a great way for Small Businesses to reach their customers.  As a champion of working smarter to create the most cost-effective marketing plans, I want your emails to be even better.  Read below for the top tips, tricks, best practices and recommendations that work for small businesses.

Email Marketing Tips

Be consistent

Send a regular, weekly (or monthly) email so your customers know when to hear from you.

Keep top of mind

Keep your customers thinking about your small business by sending response emails such as…welcoming to email lists, confirming purchases, responding to inquiries/complaints/comments, and thank you notes for their business.

Give it away

Give your customers what they value by educating them on new advances in the industry, the latest trends, and offering useful discounts.

Segment your emails

Personalize emails by group, so customers know you are paying attention to who they are and what they need.

Learn to love Unsubscribe

Allowing customers to unsubscribe is a great opportunity to see which emails are causing them to leave your address list and what is the best way to communicate with them.

Choose the right Email Service provider

Take time to find the email service provider that matches your and your customers’ needs. Examples: Constant Contact, Active Campaign, Vertical Response, Active trail, Sendinblue, Get Response, MailChimp, Silverpop, Benchmark, AWeber, and Salesforce

Let these tricks help you send smarter emails to your customers for better business results.

Email Marketing Resources

 In 10 Simple Marketing Tips for Small BusinessesEric Holtzclaw focuses on strengthening the relationship between small businesses and their customers.  He suggests giveaways, regular weekly emails and creating excitement through events, both virtual and live. 

 Willie Pena not only shares 5 Ways to Grow Your Small Business Through Email Marketing, but also walks you through the crucial steps.  He discusses best practices, how to test and what to include in emails for maximum benefit.   

The Email Marketing Tips for Small Business blog by Manisha Kumar emphasizes the ROI and conversion rate benefits of using Email Marketing for small business emails.  The article also includes sections on protecting your current subscriber list, frequency and relevancy of emails and what to consider when choosing a service provider.  

The Top 5 Email Marketing Tips for Small Businesses from Kabbage Inc. gets right to the point with how to, how often, what to and who to send emails from a small business.  Keeping the receiver of the emails happy is a consistent theme throughout the article. 

Carly Brantz focuses on a very important aspect of email marketing in What is “List-Unsubscribe?”.  She gives links to a few other email marketing best practices, but the heart of this article is centered around including an unsubscribe option to reduce spam issues and other complaints regarding your business emails. 

How to Find Design Inspiration

How to find design inspiration in the real world

Need help finding real world design inspiration? 4 steps to get inspired

So your business has an empty shop window to fill, a trade show exhibit to build, or a product launch party to plan…how do you create a physical environment that gets your customers attention?  With solid set design skills, of course.

Set Design:  How to Get Inspired

Designing sets for theater productions requires a lot of creativity and thought.  Each project starts with an inspiration session that can last weeks before the actual set is drawn and construction begins.  Many of the techniques used in set design can be applied to making a business space stand out.  Whether you are designing a storefront window, planning an over the top party, creating a trade show must-see booth, or simply creating a unique space for your customers to enjoy your products, these tips can help you and your business stand out.

Step 1:  Go see a movie. 

Hollywood has provided us with a lifetime of visual inspiration.  Watch a period piece to see how fabric and knickknacks have changed over the years.  Use the brilliance of CGI to imagine color and size combinations that will make your design memorable.  Immerse yourself in the story to understand what elements are expected.  For example, sitting through a horror movie even if it is not your preferred genre in preparation for a haunted house design helps with details like lighting, staging and props.  

Step 2:  Break out the crayons and coloring books. 

The simplicity of coloring books focuses on lines, angles and curves and are a great jumping off point for big picture design.  Besides, spending a few minutes coloring has been shown to relax adults, allowing their minds to open and think tangentially about a situation, problem or design.  Comic books and cartoons also offer clean, efficient images. 

Step 3:  Take a hike.  Look for Art and Architecture. 

Take a walk around a city.  Look at the statues including their bases. Examine fences, bridges, walls and buildings.  Look at details like trim and windows to see layers of pattern.  Walk in nature.  Note the way water changes color.  Compare the texture of different bark, leaves and stones.   

Step 4:  Grab your passport. 

Ok, not literally.  Go to Netflix, Amazon Prime, a library, thrift store or bookstore and find travel films, books and DVDs.  Seeing somewhere far away can open your eyes to create a mind blowing space.  Try House Hunters International, Better Late than Never, the Rick Steves videos, and anything in the Visions travel series.  These companies take a lot of time to get lighting and composition just right.

First, compile a stack of drawings, notes or a Pinterest board. Next, sit down with the director, event planner or building team and discuss the limitations of the stage, set pieces and whatever other parameters will control the design.   

Take the time to fill your mind and sketch book with ideas to design with depth and an attention to detail.

After all, the goal is to surprise and delight with a scene that not only enhances the performance or product, but transports the audience/customer to a whole, new world.

Bring this level of excitement to your business to make the most of your Brands.

Be inspired!  A little extra thought and research can lead to a truly unforgettable experience for your customers.