Top Email Marketing Tips for Small Businesses

Email marketing is a great way for Small Businesses to reach their customers.  As a champion of working smarter to create the most cost-effective marketing plans, I want your emails to be even better.  Read below for the top tips, tricks, best practices and recommendations that work for small businesses.

Email Marketing Tips

Be consistent

Send a regular, weekly (or monthly) email so your customers know when to hear from you.

Keep top of mind

Keep your customers thinking about your small business by sending response emails such as…welcoming to email lists, confirming purchases, responding to inquiries/complaints/comments, and thank you notes for their business.

Give it away

Give your customers what they value by educating them on new advances in the industry, the latest trends, and offering useful discounts.

Segment your emails

Personalize emails by group, so customers know you are paying attention to who they are and what they need.

Learn to love Unsubscribe

Allowing customers to unsubscribe is a great opportunity to see which emails are causing them to leave your address list and what is the best way to communicate with them.

Choose the right Email Service provider

Take time to find the email service provider that matches your and your customers’ needs. Examples: Constant Contact, Active Campaign, Vertical Response, Active trail, Sendinblue, Get Response, MailChimp, Silverpop, Benchmark, AWeber, and Salesforce

Let these tricks help you send smarter emails to your customers for better business results.

Additional Email Marketing Resources from the Experts

 In 10 Simple Marketing Tips for Small BusinessesEric Holtzclaw focuses on strengthening the relationship between small businesses and their customers.  He suggests giveaways, regular weekly emails and creating excitement through events, both virtual and live. 

 Willie Pena not only shares 5 Ways to Grow Your Small Business Through Email Marketing, but also walks you through the crucial steps.  He discusses best practices, how to test and what to include in emails for maximum benefit.   

The Email Marketing Tips for Small Business blog by Manisha Kumar emphasizes the ROI and conversion rate benefits of using Email Marketing for small business emails.  The article also includes sections on protecting your current subscriber list, frequency and relevancy of emails and what to consider when choosing a service provider.  

The Top 5 Email Marketing Tips for Small Businesses from Kabbage Inc. gets right to the point with how to, how often, what to and who to send emails from a small business.  Keeping the receiver of the emails happy is a consistent theme throughout the article. 

Carly Brantz focuses on a very important aspect of email marketing in What is “List-Unsubscribe?”.  She gives links to a few other email marketing best practices, but the heart of this article is centered around including an unsubscribe option to reduce spam issues and other complaints regarding your business emails. 

Heather H. Bennett is a marketing strategist, personal brand coach, and author of Fun and Fulfilling Careers One Question at a Time. Heather lives and works in Chicago, Illinois and is passionate about helping businesses and professionals build strong brands to connect with their target market and reach their personal and professional goals.  

Find Heather via Twitter @creativebrandch &