Tips for Marketing to Millennials

As a business owner, you are always looking to grow your business with new customers.

From my experience as a small business & consumer products goods marketer, I have collected the best ways to reach customers.

These valuable tips show how to connect with your new customers & next target market, Millennials.  

4 tips to successful Millennial Marketing 

Listen

Dedicate time to get to know what Millennials have to say & what they need. 

Go Mobile 

Simplify your communications & media to easily work on mobile devices.

Recheck your Quality

Make sure your products, advertising, social media & services are of the highest quality.

Generate buzz

Give them exciting, unique & dynamic content that gets them talking about your product.  They will reward you with good reviews & new loyal customers.  

Take the time to get to know what Millennials need and you will be rewarded with new customers from this important market segment. 

See my summaries of the articles below for more expert tips on Millenial Marketing.

In 5 Tips for Marketing to MillennialsMichael Fleischner discusses how to reach Millennials as a target market.  The core message for all five tips is to communicate with Millennials directly.  First, reach them by going where they are in social media and listening to what they have to say.  Then, creatively and consistently communicate directly with Millennials and give them the opportunity to easily communicate back and forth with your brand.    

In 3Essential Tips for Marketing to MillennialsSujan Patelencourages marketers to really get to know millennials and although they are a diverse group, find common ways to reach them.  First, he recommends optimizing your marketing communication to work flawlessly on mobile devices.  Next, he suggests seeking help from their social world.  Millennials connect with and trust their social groups, which include friends and influencers they trust.  Additionally, he emphasizes how creating engaging and relevant content is essential with this target market.  This content will in turn help Millennials with one of their core goals – finding simple solutions to real life problems.     

In 5 Tips forMarketing to Millennials from a MillennialRyan Doneganreminds businesses to take Millennials seriously and give them credit for the research they do before making a purchase.  He insists businesses take quality seriously as Millennials will expect great service and great products.   Another powerful tip is to make it easy to purchase your product through one click purchasing.  And finally, he suggests giving Millennials something to talk about.  Without engaging content, your brand will never go up on their social wall or on their must buy list.

Top Email Marketing Tips for Small Businesses

Email marketing is a great way for Small Businesses to reach their customers.  As a champion of working smarter to create the most cost-effective marketing plans, I want your emails to be even better.  Read below for the top tips, tricks, best practices and recommendations that work for small businesses.

Email Marketing Tips

Be consistent

Send a regular, weekly (or monthly) email so your customers know when to hear from you.

Keep top of mind

Keep your customers thinking about your small business by sending response emails such as…welcoming to email lists, confirming purchases, responding to inquiries/complaints/comments, and thank you notes for their business.

Give it away

Give your customers what they value by educating them on new advances in the industry, the latest trends, and offering useful discounts.

Segment your emails

Personalize emails by group, so customers know you are paying attention to who they are and what they need.

Learn to love Unsubscribe

Allowing customers to unsubscribe is a great opportunity to see which emails are causing them to leave your address list and what is the best way to communicate with them.

Choose the right Email Service provider

Take time to find the email service provider that matches your and your customers’ needs. Examples: Constant Contact, Active Campaign, Vertical Response, Active trail, Sendinblue, Get Response, MailChimp, Silverpop, Benchmark, AWeber, and Salesforce

Let these tricks help you send smarter emails to your customers for better business results.

Email Marketing Resources

 In 10 Simple Marketing Tips for Small BusinessesEric Holtzclaw focuses on strengthening the relationship between small businesses and their customers.  He suggests giveaways, regular weekly emails and creating excitement through events, both virtual and live. 

 Willie Pena not only shares 5 Ways to Grow Your Small Business Through Email Marketing, but also walks you through the crucial steps.  He discusses best practices, how to test and what to include in emails for maximum benefit.   

The Email Marketing Tips for Small Business blog by Manisha Kumar emphasizes the ROI and conversion rate benefits of using Email Marketing for small business emails.  The article also includes sections on protecting your current subscriber list, frequency and relevancy of emails and what to consider when choosing a service provider.  

The Top 5 Email Marketing Tips for Small Businesses from Kabbage Inc. gets right to the point with how to, how often, what to and who to send emails from a small business.  Keeping the receiver of the emails happy is a consistent theme throughout the article. 

Carly Brantz focuses on a very important aspect of email marketing in What is “List-Unsubscribe?”.  She gives links to a few other email marketing best practices, but the heart of this article is centered around including an unsubscribe option to reduce spam issues and other complaints regarding your business emails. 

Calls to Action: Get your customers to click

What is a call to action? 

A marketing device designed to get your target market to: buy, click or share information immediately.

In social media, a call to action normally refers to

  1. a button that sends them to a page for you to gather information from them and in exchange give them some information or a free product OR
  2. a request for them to retweet, share or like something you posted. 

Why create a call to action? 

To get to know your target market better…
So you can give them the product or service they really want and need.  

All to increase your ROI. 

Create click through by being more relevant, more authentic, more interesting.

The more you interact with your target market in a community setting the better you can anticipate their needs – surprise & delight them with a product they can’t wait to buy & will hopefully recommend to others. 

How to create calls to action that stand out

Use Smart CTAs 

Creates a unique button that is matched to different viewer groups, so they see something they are more motivated to click and fill out.  Smart CTAs can be sorted by lifecycle stage, trigger event, device type, language or other description. 

In the end, by sorting your potential customers ahead of their interaction with your brand you can reduce the number of clicks to a sale. 

Fewer clicks means

  1. less chance they will buy elsewhere
  2. less effort for your customer to get what they want 
  3. much happier customers

Example:  Think of the difference between driving to the store to buy your favorite toothpaste versus knowing a new tube at a great price will automatically be delivered to your front door every 3 months without having to do anything or go anywhere. 

Tell them what they get by clicking

Be completely open and obvious about exactly what they will get if they click through and share their email with you.  

No games, no trickery.  Just the truth.

Otherwise they will not come back and not recommend or give a high review of your product.  

Tell them exactly what to do

Again be completely clear, concise and obvious.  Simple directions lead to desired actions.

Examples:  Click here for a Free eBook, Like, Retweet, Share, comment, reply, type in your email address, click here to buy this product

Talk to them in their own language and follow their rules

If they are on twitter, use a twitter friendly call to action.  
If they are using Instagram.  Use an Instagram friendly call to action.

See the links below in my resource section from Tim Brown on how to do each social media platform right.  Thank you, Tim!

Create a time limit

Give them an incentive to click through now…Don’t let them stray away and forget why they were intrigued.

Give-a-ways or contests are fine, but use a timed or limited quantity incentive for a long-term strategy. 

Example:  First 15 to send in their email address get access to a free webinar on cutting edge social media marketing tools. 

Go create amazing CTAs:  make your customers happy, make your sales team happy & increase your social media marketing ROI. 

Resources for more information from Experts

7 Tips for Creating a Call to Action on Social Media  by Sam Hurley

Summary: Comparing a game & momentum altering basketball maneuver to a call to action… why yes, I do want to read the whole article.  Sam Hurley is a master at making social media marketing more fun.  Another great check list while creating your call to action. 

How to use CTA’S on Social Media by Tim Brown

Summary:  a basic guide for everyone on what calls to action are, how to do them the right way and what they can do for your brand, company, product

5 Tips to Create an Irresistible Call to Action by Vaibhav Kakkar

Summary:  As always, the team from Jeff Bullas is committed to giving great, consistent advice.  My recommendation for a blueprint to create your call to action. 

Call-to-Action Best Practices by HubSpot

Summary:  a few simple tricks to make your CTA more effective.

HubSpot Competitors: 8 Alternatives to the PopularMarketing Automation System  by Caroline Malamut

Summary: A terrific comparison of 8 marketing software options

Resources on how to create call to action by social media platform

Thank you to Tim Brown for this useful list!